Helping a world-class custom power provider find its spark.
If there's a need for reliable, portable electricity — Trystar
From military bases to the Ryder cup — if portable power is the need, Trystar is often the solution. Hungry for a new brand direction, this family-owned Fairibault company was actively seeking to find new purpose and vision for their marketing and advertising needs.
The list of deliverables for these fine folks really ran the gamut and included everything from an updated brand mark, revamped promotional materials and industry-specific iconography to a new digital presence.
Client: Trystar; created while employed at Fast Horse
Role: Identity, Brand Development, Design, Art Direction