After more than a half-century in business, a family-owned tile and site furnishings manufacturer out of central Wisconsin needed a new look.

When you’ve been doing business for nearly 60 years, things can begin to feel a bit stale. Although we had executed a rebrand for several of the more prominent Wausau Tile sub-brands in recent years, the primary brand itself was left feeling a bit like the red-headed stepchild; that needed to change. We developed a new brand that incorporated the wide variety of qualities that the company’s products embodied, all while making certain that viewers left thinking about the future, not just the past.

In addition to the new brand identity, we produced several renderings to give a sense for how the mark might be applied across various key brand touch points — including company swag, packaging and transportation vehicles.


Client: Wausau Tile; created while employed at Fast Horse
Role: Brand Identity, Art Direction