The holidays are chock-full of markets and pop-up shopping opportunities, and Modern Midwest wanted in.
A lifestyle brand operating in partnership with Fast Horse, Modern Midwest saw the annual season of giving-and-getting as the perfect opportunity to take their experience offline and interact with their community face-to-face.
An identity was developed that directly reference the mid-century modernism that informs much of the brands published content. Social posts, banner images and printed collateral were just a few of the many pieces produced to support the event.
Client: Modern Midwest; created while employed at Fast Horse
Role: Design, Art Direction, Illustration