Good ol' fashioned Guac and Roll.
Wholly Guacamole was eager to shake things up, and shaking a tambourine or two seemed a good way to do it.
To bring a tour and concert to life you need quite a few designed materials. Specifically: you'll need everything from the original identity and launch announcements to promotional posters, t-shirts and other swag, directional signage and stage banners.
Ultimately, the tour concluded with a festival headlined by the Cold War Kids and backed by a chosen group of aspiring acts — carefully from a select handful of America's most musical cities.
Client: Wholly Guacamole; created while employed at Fast Horse
Role: Design, Art Direction, Illustration