Live_Wholly_Tour_Content_Artboard 1.jpg

Good ol' fashioned Guac and Roll.

Live_Wholly_Tour_Content_Artboard 5.jpg
Live_Wholly_Tour_Content_Artboard 6.jpg

Wholly Guacamole was eager to shake things up, and shaking a tambourine or two seemed a good way to do it.


To bring a tour and concert to life you need quite a few designed materials. Specifically: you'll need everything from the original identity and launch announcements to promotional posters, t-shirts and other swag, directional signage and stage banners.

Ultimately, the tour concluded with a festival headlined by the Cold War Kids and backed by a chosen group of aspiring acts — carefully from a select handful of America's most musical cities.

Live_Wholly_Tour_Content_Artboard 7.jpg
Live_Wholly_Tour_Content_Artboard 8.jpg
Live_Wholly_Tour_Content_Artboard 9.jpg
Live_Wholly_Tour_Content_Artboard 10.jpg
Live_Wholly_Tour_Content_Artboard 11.jpg
Live_Wholly_Tour_Content_Artboard 12.jpg
Live_Wholly_Tour_Content_Artboard 13.jpg
Live_Wholly_Tour_Content_Artboard 14.jpg
Live_Wholly_Tour_Content_Artboard 15.jpg
Live_Wholly_Tour_Content_Artboard 16.jpg
Live_Wholly_Tour_Content_Artboard 19.jpg
Live_Wholly_Tour_Content_Artboard 20.jpg
Live_Wholly_Tour_Content_Artboard 17.jpg
Live_Wholly_Tour_Content_Artboard 18.jpg
Live_Wholly_Tour_Content_Artboard 21.jpg
Live_Wholly_Tour_Content_Artboard 22.jpg
Live_Wholly_Tour_Content_Artboard 23.jpg
Live_Wholly_Tour_Content_Artboard 24.jpg

Client: Wholly Guacamole; created while employed at Fast Horse
Role: Design, Art Direction, Illustration