Putting the “field” back into the healthcare field.

Blue Cross and Blue Shield of Minnesota was hoping to host an event series focused on aging healthfully and shedding new light on the local community that can support We developed an event identity, event collateral, social posts and ultimately won a Blue Ribbon at the Great Minnesota Get-Together (Or the MN State Fair for out-of-towners) for Best New Booth Design in 2018 — which translates to bragging rights even in a state that prides itself on humble modesty.

 
 
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Client: Blue Cross and Blue Shield of Minnesota; created while employed at Fast Horse
Role: Branding, Art Direction, Illustration, Experiential