The cult of personality.

 
 

Putting a bit more definition around defining oneself.

Created in collaboration with the wonderfully talented humans at Rose & Co. for their equally fine friends at Sol, this infographic outlines the broad strokes around a handful of the most common archetypes that define a brands identity.

Which begs the question — which archetype does your brand belong to?

 
 

Client: Sol Marketing, Rose & Co. Design
Role: Design; Illustration